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Facebook diffusera automatiquement vos publicités auprès des personnes les plus susceptibles de trouver vos publicités pertinentes. Vous pouvez affiner davantage le ciblage de vos publicités grâce à trois outils de sélection de l'audience Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools. Core Audiences Define an audience based on criteria like age, interests, geography and more Facebook Ads, Tout. Partagez 234. Tweetez. Enregistrer 4. Partagez. Buffer 13. 251 Partages. Comment cibler une audience sur Facebook ? Quels critères faut-il prendre en compte ? Facebook possède des possibilités de ciblage incroyables pour montrer votre publicité aux bonnes personnes (et au bon moment). Le ciblage, c'est la faculté d'identifier un groupe cible (audience) que vous. Tout savoir sur les audiences de Facebook Ads Le ciblage d'une campagne Facebook est un élément très important. Avec le message (le texte et l'image qui composent votre annonce). Ce sont les deux éléments les plus importants de votre campagne publicitaire Facebook Une fois vos audiences Facebook Ads (ou LinkedIn ads) sélectionnées, il faut identifier les internautes appartenant à cette audience. La technique utilisée repose sur l'utilisation d'Utms à paramétrer au niveau de vos publicité Facebook ou LinkedIn. Voici un exemple de paramétrage à ajouter à la fin de votre url

Accelerate your ad monetization Facebook Audience Network offers smart, sustainable solutions to grow your app or website Facebook est l'un des moyens les plus efficaces de faire de la publicité en ligne. Le marketing sur Facebook permet aux entreprises de toucher leurs audiences de choix sur tous les appareils

That immediately gives us some interests to target if we wanted to run ads to acquire new customers.. Now comes the best bit, the affinity score.. If you only check out one section in Audience Insights, be sure to check the affinity score. Facebook defines this as how likely your audience is to like a given Page compared to everyone on Facebook Audience Insights Facebook vous procure un ensemble d'informations concernant deux groupes de personnes : les personnes connectées à votre Page et les personnes sur Facebook. Vous pouvez donc créer du contenu pertinent et trouver plus facilement des personnes similaires à celles de votre audience actuelle

Options de ciblage des publicités Facebook Facebook Busines

Facebook Audiences First Steps. If you already know your way around Facebook Business Manager, skip down to the next sub-head. This section is purely for the complete beginners. Before you can build Facebook audiences (or run a targeted advertising campaign), you must have a Facebook Business Manager account. Get over there and create one now. Know your audience like never before. Facebook Audience Insights gives you aggregate information about two groups of people—people connected to your Page and people on Facebook—so you can create content that resonates and easily find more people like the ones in your current audience Les audiences sauvegardées sont les audiences Facebook Ads. Vous les créez à partir de critères comme l'âge, le sexe, le lieu, les centres d'intérêt, des comportements Vous avez à votre disposition une multitude de critères pour vous adresser à votre audience en jouant sur

C'est ce que je fais régulièrement grâce à ce type d'audience. Cette audience regroupe toutes les personnes qui ont visité mon blog au moins 2 fois les 180 derniers jours. Je peux l'utiliser pour promouvoir ma Page Facebook, présenter mes nouveaux articles ou encore générer de nouveaux inscrits à ma Newsletter A Facebook audience is the group of people you want to reach with your ad. Facebook creates an opportunity for businesses to choose demographics, locations, and interests of its users so that they can receive the most relevant ads. How to target an audience with Facebook ads Facebook Ads : les différents types d'audience. La régie Facebook Ads permet de créer 3 types d'audiences différentes qui n'auront pas forcément les mêmes fonctions, mais qui peuvent se révéler complémentaires dans une campagne.. Audience personnalisée. Cette première catégorie d'audience Facebook est optimale pour les entreprises possédants une base de données clients (l. That's the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more. Say you want to raise awareness for your women's luxury fashion brand, and you sell your products in-store. You'd want to know how many people on Facebook live near. Avant d'utiliser ces informations, Facebook procède à leur hachage. Nous avons ensuite recours à un processus appelé mise en correspondance pour rapprocher les informations hachées avec les profils Facebook de façon à ce que vous puissiez diffuser des publicités auprès de vos clients sur Facebook, Instagram et Audience Network. Plus.

Comment créer une audience personnalisée sur Facebook Ads ? Une fois que vous accédez à votre compte Facebook Ads, cliquez sur le menu Business Manager et par la suite sur Audiences . Cliquez par la suite sur Créer une audience , puis choisissez Audience personnalisée Discover Passionate Audiences for Facebook Ads Marketing . A large number of eCommerce newbies tend to jump into Facebook Ads too early. Since they have no prior expertise, most sellers don't understand the complexities of Facebook Business. Instead of spending a fortune on marketing to sometime irrelevant or uninterested audiences, we will use a simple trick. Let me take you through a step. Et ça marche : en 2017, 5 millions d'entreprises ont lancé au moins une campagne Facebook Ads, un chiffre qui a presque doublé en un an (elles étaient 3 millions en 2016). Forbes estime ce nombre à 6 millions (à lire dans cet article). Les bonnes pratiques pour optimiser vos Facebook Ads Facebook Ads : comment trouver des centres d'intérêts précis pour votre ciblage ? Posté le mardi 23 mai 2017 par Alain. La question du ciblage est fondamentale sur Facebook. Il en résulte souvent du succès ou non d'une campagne. Il est donc très important de cibler l'audience la plus pertinente, la plus précise, celle qui sera la plus réceptive aux contenus publicitaires. Pour.

Staying Trendy: 25 Free Facebook Post Templates – Crello Blog

Facebook Advertising Targeting Options Facebook for Busines

Facebook is a machine learning algorithm and provides the best ad results when it has data to work with. Just like a customer list of 10,000 emails will produce a better lookalike audience than a customer list of 1,000 users, bigger audiences provide Facebook with the best chance of ad optimization Pour en savoir plus sur le choix des audiences pour vos Facebook Dynamic Ads, téléchargez notre livre blanc dédié ! Vendre sur Facebook. Lancez et optimisez vos campagnes Facebook Dynamic Ads Découvrez ce g En savoir plus. Maud Leuenberger. Editorial Project Leader @lengow. Articles similaires [ Infographie ] 5 conseils pour bien vous lancer avec les Facebook Dynamic Ads ! Facebook. Document d'inspiration pour les audiences Facebook Ads. Publié par. Laura Albenois. le. 17 / 11 / 2020. Temps de lecture : 2. mins. Facebook Ads. Audiences. Faites une copie du document. Pourquoi utiliser ce document ? Pour trouver l'inspiration; Pour mener vos tests d'audience jusqu'au bout; Voici comment utiliser ce document : Sélectionnez les audiences pertinentes à votre business (il y. But on Facebook, while a ludicrous array of information can be leveraged to create hyper-granular audiences, the intent component usually isn't there. In fact, Facebook doesn't even offer keyword targeting. You have to define an audience to show your ads to. Now, this doesn't mean that Facebook advertising isn't useful

Une fois votre audience importée dans Facebook ads manager, cliquez sur : créer une audience similaire. Vous pourrez ensuite choisir plusieurs options, le ciblage géographique : d'où vient cette base client. La taille de l'audience permet d'élargir ou de rétrécir votre champ d'action, dans le cadre d'un faible pourcentage vous obtiendrez l'audience la plus précise possible. Les annonceurs sont donc l'ensemble des personnes utilisant Facebook Ads, et qui ne décochent pas l'option Audience Network. Cette régie permet à Facebook de délivrer plus de publicité à des prix plus concurrentiels sur d'autres sites que Facebook lui-même The Audience Network allows you to monetize your Android apps with Facebook ads. This guide explains how to add banner ads to your app. Ensure you have completed the Audience Network Getting Started and Android Getting Started guides before you proceed Facebook audience #1: All your past website visitors. If you could create a single Facebook Custom Audience for maxing out on your Facebook ads results, I'd recommend this one. People who have previously visited your website are already familiar with your brand, making them more likely to find your offer of interest

To set up a saved audience, navigate to the Audiences page. Then, click Create a Saved Audience. If this is your first time using Facebook Ads, it'll look like this: If you've used Facebook Ads before, navigate to the same Audiences page, then click Create Audience > Saved Audience Facebook Ads Custom audiences are a very powerful tool to increase your sales at a very competitive price. With well over 2 billion users on Facebook and over a billion on Instagram, it's important to know how to target just the right people so that you maximize your results and avoid wasted ad spend. As always, our suggestion to get the most out of your marketing budget is to always split. Add people to your property to test production ads that have been demographically targeted. Go to your Business Manager Settings, navigate to Users > People in the left side navigation bar then click the Add button. Enter the email or emails of the people you want to add to your app and click Next J'ai déjà vu des petites pages avec assez peu de fans faisant l'objet d'une audience ciblée de publicité. La seule façon d'en avoir le cœur net est d'essayer ! Pour utiliser au mieux les Facebook Ads, vous pouvez suivre cette formation vous apprenant le ciblage laser. Apprenez le ciblage laser des Facebook Ads

13 audiences Facebook à tester pour améliorer vos campagne

  1. You can run ads on Facebook to promote your apps. When more people use your app, they can engage with ads from Audience Network, which can potentially increase your revenue. Here are some tips for creating ads that can help you promote your content to more people: Get people to download or install your app
  2. Facebook Audience Network. Relevant ads. Real results. Discover monetization that puts your audience first. Read Docs. June 2020: The value of personalized ads to the publisher ecosystem is important as ever. Read the Article. How Audience Network helps you grow your app business. People-Based Monetization . We match ads with people's interests so they're less intrusive and more likely to keep.
  3. e d'informations : Audience Insights.Si vous ne connaissez pas encore cet outil, Facebook vous proposera un tutoriel afin de le prendre en main rapidement

With Audience Network, you can run campaigns across publishers and environments using Facebook targeting capabilities, ad formats and management tools. Your ads will reach people on a growing network of high-quality mobile apps, especially in gaming apps where players are deeply engaged At the bottom of your Facebook ads funnel, the goal is to turn leads into paying customers. Finally, it's time to start selling directly. In the earlier stages, you've introduced your brand, get users interested, and build trust with valuable lead magnets. And now, the audience is as hot as it will ever be Know your audience like never before. Facebook Audience Insights gives you aggregated information about two groups of people - people connected to your Page and people on Facebook - so you can create content that resonates and easily find more people like the ones in your current audience

Audiences personnalisées Facebook Ads, des sources identifiables Destinées à aider les annonceurs à recibler les profils ayant déjà eu une interaction avec la marque, les audiences personnalisées sont constituées de segments, eux mêmes fondés sur des variables d'actions. Par exemple, une liste d'e-mails, acquise via la génération de leads, qui serait reciblée, afin de. There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. App Activity Custom Audiences An app activity custom audience is an audience used for ad targeting of people who launched your app or took specific actions while using it. allow you to reach and re-engage those who engaged with your game or app How to use Facebook Lookalike Audiences. Step 1: From the Facebook Ads Manager, go to Audiences. Step 2: Click Create audience and choose Lookalike Audience. Step 3: Choose your source audience. Remember, this will be a custom audience you've created from customer information, Pixel or app data, or fans of your page. Note: Your source audiences needs to contain at least 100 people from the. Facebook Audience Insights, found inside the Facebook Ads Manager, provides a great deal of information that can be a starting point for building your cold audiences. Collect as much data as possible from the demographic and interest categories available on the platform so you have a general ranking for audiences that you can target

Tout savoir sur les audiences de Facebook Ads - Junt

Metrics Facebook Ads Manager for Excel Audience Insights View Results & Run Reports Analyze Results. Optimization. Facebook Attribution. Events. Offline Conversions App Events Facebook Pixel. Experimentation. Experiment Concepts A/B Testing Experiments Tool Facebook-Managed Tests. Payments Settings. Monthly Invoicing . Billing. How Billing Works Payment Methods Spending Limits Taxes About. Lancez une campagne Facebook Ads > Affinez votre audience Lancez une campagne Facebook Ads. 6 heures; Facile; Licence. Ce cours est visible gratuitement en ligne. course.header.alt.is_video . course.header.alt.is_certifying J'ai tout compris ! Mis à jour le 07/02/2020 . Facebook, pour quoi faire ? Un peu de vocabulaire... Partez à la découverte de votre audience Trouvez l'audience qui. An Event Custom Audience is a type of Engagement Custom Audience that allows event advertisers to reach people who have shown interest in upcoming or previous Facebook events. You can use the following types of Event Custom Audiences with your event ads. These audiences are based on how people have engaged with your events

Audiences Facebook Ads et LinkedIn Ads : comment les

Facebook Audience Network Mobile App Monetizatio

Facebook Ads Benefits of Custom Audience. emmamiah March 24, 2020 Save Saved Removed 0. More people are using Facebook advertising, and custom audiences and smart targeting become increasingly crucial in ensuring that the target individuals view ads. With the Facebook custom audience, you can customize the audience that your ad will reach. This customization could be based on a mailing list. Facebook Audience Insights, found in the Facebook Ads Manager, offers a wealth of information and data that can be a starting point for building cold audiences on Facebook. Collecting as much data as possible from the demographic and interest categories found within the platform, Facebook Audience Insights gives a general ranking for audiences you can target. To find Facebook Audience Insights. With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. By making a single campaign, you can reach people on all of their favourite apps and websites. Play Icon. Show ads across devices. Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop. Do it all in just a few steps. Advertising across.

To create a Facebook custom audience, go to the Audiences section of your Facebook Ads Manager. Then click Create Audience and select Custom Audience from the drop-down menu. Create a custom audience in Facebook Ads Manager. Next you'll see a list of audiences you can create. Choose how you want to create your Facebook custom audience. Here's how to create three types of custom audiences. Retarget an audience . To retarget an audience with dynamic ads: Go to ad creation and start creating your dynamic ad. When you select your audience, choose Retarget ads to people who interacted with your products on and off Facebook. Choose a retargeting option Lancé en 2014, l'Audience Network permet aux annonceurs d'acheter de l'inventaire publicitaire hors de Facebook, et donc d'étendre les campagnes Facebook sur des sites ou applications tierces. Pour.. What you do and the amount of time people stay in your audience will depend on volume, the engagement you get, and how you use your Instagram account. Your Turn. Have you used Instagram account custom audiences An Instagram account custom audience allows you to target people who engaged with your Instagram business account with Facebook ads.

Audience Network, serving the dealership's Facebook ads. With Audience Network, dealerships can now create an ad on Facebook and push it beyond the boundaries of the social network.Reaching Internet users on popular websites and mobile applications, this feature is proving to be very useful in increasing the potential and effectiveness of the dealership's Facebook ads Facebook Audience Network is an off-Facebook, in-app advertising network for mobile apps. Advertisers can serve up their ads to customers who are using mobile sites and apps other than Facebook, extending their reach beyond the platform while still getting to use Facebook's exceptionally powerful ad system You can get started with Facebook Audience Insights by heading to your Facebook Ads manager and selecting Audience Insights in the menu. As soon as it opens up you will need to select an audience to get started, but you will be able to change your responses later on if needed. You can choose from everyone on Facebook, a custom audience or people connected to your page. All of the options have. Facebook says 20. From experience, I've launched campaigns with retargeting components and seen single impressions in the retarget audience very soon after starting both campaigns. I can't say for sure that there were less than 20 in the audience. You can create video ads using multiple objectives.Video ads appear in multiple placements across Facebook, Instagram, Audience Network and Messenger and support a variety of aspect ratios depending on the placement. Different placements allow different video lengths, although shorter videos are usually more engaging on mobile devices.. Note that you can use the same video with multiple.

Publicités Facebook : publicité en ligne sur Facebook

Cette option vous permettra de promouvoir auprès de votre audience le contenu de votre feed Instagram. Cette possibilité reste limitée. > La deuxième option est celle de créer des campagnes Instagram via Facebook Ads.Cette option offre davantage d'options en termes d'audience et de formats Check out our Facebook Ads Retargeting Tutorial for Retargeting Audiences and Campaigns in 2019. Facebook Advertising retargeting is one of the best strategi..

How I Make $20,000 A Day With Facebook Ads (Top 3 Custom Audience Hacks)⏳ Facebook Ads Agency Masterclass http://bit.ly/FbAdsMasterclass2019 (CLOSING S.. 5 Essential Facebook Ads Audiences for 2020. By Ryan Opal | Paid Media Strategist at Brainlabs | January 20, 2020. Happy Q1 advertisers! The start of a new year and a new decade is truly a busy time where we all finalize 2020 budgets, assess the damage from 2019, and rethink our strategies across the board. We keep the winners rolling, sunset the losers, and get ready to pitch a flurry of new. Within Facebook Ads Manager, you have the ability to upload a list of user data. This is then matched with Facebook's user graph. Traditionally, you might include information like user email addresses, phone numbers, names, and locations. Once you've prepared this data in a spreadsheet, you can easily upload this list as a custom audience. In 2018, Facebook introduced an additional feature. A Facebook Ads Custom Audience can include existing customers, users engaging with your brand on social media, website visitors or even offline customers. You can retarget those warm audiences with your ad campaigns. If you want to drive sales, generate leads or increase website traffic, keep reading for insider information on how Custom Audiences can help. 1. Targeting Your Current Customers.

Quelques conseils d'audience Facebook ADS. Plus votre audience est large, plus vous aurez la chance d'avoir une campagne réussie. Par exemple, pour atteindre une nouvelle audience, en dessous d'un million d'utilisateurs est considéré comme une petite audience. Vous vous dîtes peut-être : Je propose un produit niche et je ne pense pas qu'un million de personnes achèteront mon. A quoi sert l'Audience Network de Facebook Ads Manager ? En chiffres, ça donne quoi l'Audience Network ? Assez parlé théorie, vous voulez sans doute savoir ce que vous avez à gagner dans l'histoire. Prenons l'exemple d'un responsable gestion produits chez Shazam : Il prétend avoir augmenté les revenus de sa campagne Facebook de 37% après l'intégration du placement. You could also exclude the email Custom Audience A customer list custom audience is created by uploading a customer list that Facebook matches with users so you can target them with ads., but there are advantages to excluding the WCA for the success page. Not only is the WCA updated dynamically (the email Custom Audience is not), but your email list is likely only going to match up about 50%.

Use interests the people connected to your page have as new cold audiences for Facebook ads. After you load or open the audience of people connected to your page, go back to the Page Likes tab. There you'll see the top page your connections have an affinity towards. What you're looking for here is other brands that your connections like that you can tie in some way to your content and ads. [NOTE: This post has been updated and completely rewritten from an original publication.] If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience.. You can do this Facebook also shows ads on a variety of other apps and feeds outside of the social media platform itself, including Instagram, Facebook Messenger, and what's known as the Facebook Audience Network (FAN). You are able to select on which of these platforms your ad shows, in an option called placements in Facebook ads manager

How To Find The Best Audiences To Target On Facebook

Audience Insights - Facebook Busines

Facebook ads targeting fans of other pages are not something companies shy away from, so why should you? Analyzing your competitors' audience will definitely help you get new followers and show your competitors' fans that you have some good products or services as well. Many developers offer products for analyzing your competitors' audience. Here is a couple of them, with the overview of. Publicité Facebook : Ce que vous devez savoir avant de commencer. Cela peut sembler difficile ou intimidant, mais créer une campagne Facebook Ads est beaucoup plus simple qu'on ne le croit. En fait, vous pourrez apprendre en quelques heures seulement avec cet article-guide qui devrait vous y aider Si votre audience monte à 2 millions d'utilisateurs, Facebook ne montrera votre publicité qu'aux plus prédisposés à exécuter l'action désirée. Ainsi, ce n'est pas parce que vous avez choisi une audience de 2 millions d'utilisateurs que Facebook diffusera votre publicité à la totalité de l'audience ciblée But Facebook's micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services. That's great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. It's important to understand the different.

The Ultimate Guide to Facebook Audiences (for Advertisers

Do have in mind though, that when using the latter to exclude audiences, you need to comply with Facebook's updated non-discrimination Ad policy, especially if you are running housing, employment, or credit-related ads.If you are running ads for your multi-product e-commerce store you can - additionally to your existing exclusion - remove products that were viewed, added to the cart or. Lalu jenis audience Facebook Ads mana yang paling powerful ? Secara fungsi, jelas saya akan memposisikan custom audience di posisi pertama. Jenis audience tersebut sudah termasuk ke dalam kategori warm market. Custom audience adalah orang-orang yang sudah pernah berinteraksi dengan produk / brand Anda. Namun semua jenis audience di atas memiliki keunggulannya masing - masing. Saat Anda baru. Open the top menu of the Ads Manager and click on the Audiences to begin creating your specific audience.. After that, you'd begin the process of creating your custom audience. Now Facebook will ask you the criteria of customer audience and within a few seconds, you'll proceed to the step where you would actually upload the source file (CVS) 3 Facebook audience options. There are 3 options when it comes to creating audiences for your Facebook ads: Custom audiences; Lookalike audiences; Saved audiences; A Facebook custom audience is an audience based on actions people took on your website, Facebook or Instagram pages and posts. Here are a few examples of audiences you can create

Audience Insights: Explore Interactive Facebook Insights

Paying for ads is becoming increasingly important if you want to reach your target audience. But spending money doesn't guarantee success. You could spend good money on Facebook Ads and still struggle to get results. But if you're going to invest in Facebook Ads, you want to make sure that you know what you're doing. And a great place to start is your targeting. That's what I'll talk. Facebook will identify the common qualities of the people in it (for example, demographic information or interests) and find similar people. You can use multiple Lookalike Audiences at the same time for a single ad set. The ad set will show your ads to people who are in any of the selected Lookalike Audiences

Audiences Facebook Ads, comment atteindre votre cibl

Everyone on Facebook: All Facebook users People connected to your page: Your page's fans A Custom Audience: People in your email list or website visitors' audience. If you have a very large fan base or custom audience (email list or website visitors), you could begin by analyzing them first.. Otherwise, I suggest you go with Everyone on Facebook as that gives the most insights How to Discover New Audiences for Your Facebook Ads by Tammy Cannon on Social Media Examiner. #1: Brainstorm a List of Interests. If you don't have a customer persona to work from, the first step toward finding new audiences interested in what you have to offer is to create a control profile that incorporates key demographic characteristics of your ideal client Create a Custom Audience on Facebook Ads: How to Upload Email Lists to Facebook Ads Are you looking to upload email lists from websites such as aweber, mailc..

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if you narrow it further, just make sure that you don't get this message under Facebook ads manager: Your audience is too specific for your ads to be shown. Try making it broader Else, everything will be okay. Reply. Howie says: October 16, 2018 at 11:08 am . Hi there thank you for the info. My question is the audience is small as per your advice, will it make scaling more difficult or. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It's an all-in-one tool for creating ads, managing when and where they'll run and tracking how well your campaigns are performing. Ads Manager is a powerful ad management tool, but it's designed for advertisers of any experience level Audience targeting with Facebook ads can get so specific you could literally target your ad to your mom. That may sound ludicrous (and of course it would be ludicrous to target only your mom), but with over 1 billion users on Facebook, you might be surprised at how incredibly specific you can make your Facebook target audience. Of course, even though your mom is probably your company's. Finding Your Audience: Facebook Ads For Amazon Alexa Skills. Amazon Alexa Skills offer developers an entirely new set of market opportunities and revenue potential. However, with 70,000 skills already available in the Alexa Skills Store, skill discovery presents a unique challenge. In this article, we'll show you how the Audience Finder by 42matters can be deployed alongside Facebook Ads to. The budget you allocate to testing Facebook ads depends on a number of factors such as your niche, your product, the market, the type of audiences you're targeting, and so forth. You should also consider the significance of your results and the cost of your objective as you set your testing budget. To visualize this, you'll spend more to test ads with a cost per lead of $25, than a cost. On Google Ads, you can do this using Customer Match and setting your list as a negative audience. On Facebook Ads, you can do something similar by uploading a Customer List to create a Custom Audience. (Facebook also makes it very easy to exclude your followers as well, or target only your followers.) If you want to target your current customers, odds are you don't want to reach all of them.

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